Rosa Hendijani; Reza Saeidi Saei
Abstract
This study examined the impact of the interaction between demand uncertainty and supply chain integration on firm performance (operational and financial dimentions) using a survey method with questionnaire. Previous studies had not examined the interaction impact between integration and uncertainty on ...
Read More
This study examined the impact of the interaction between demand uncertainty and supply chain integration on firm performance (operational and financial dimentions) using a survey method with questionnaire. Previous studies had not examined the interaction impact between integration and uncertainty on supply chains performance as was done in this study. The research population consists of the firms that were in steel and auto parts industries. In total, 84 firms participated in the study. We used hierarchical regression model to test our hypotheses with industry type added as a control variable. Results show that integration in internal and process dimensions have positive impact on operational and financial performance. However, integration in product has negative impact on financial performance. When firms face with demand uncertainty, process integration will improve financial performance. Due to results, this study recommend companies to focus on internal and process integration as more effective types of integration, which improve financial and operational performance. In condition with demand uncertainty it is better for firms to prioritize process integration. Furthemore, type of industry dosnt have impact on study results.
